The potentials of digital landscape
are equally attractive for both customers and business. For insurance customers, things are just that much more convenient. But more importantly, insurance businesses
can see improvements in their conversions rates and potential reductions in operational costs. There are opportunities that will arise such as the ability to mine the data left behind by customers during the course of their journey. This allows companies to implement more effective retargeting strategies for their marketing
. Some of the existing processes for insurances can also be automated by implementing the right digital
Digital marketing creates new avenues of communication that will bridge the gap between customers and business, allowing them to connect to existing and even new prospective customers. One of the things insurance businesses can capitalize on is to establish a means of serving existing customers through the internet on post-purchasing matters.
A survey conducted by HBR states that an integrated marketing strategy fueled by customer insight can drive strong performance. Investing in useful digital capabilities and well-trained or experienced talents will also make excellent additions to the formula.
There are several ways to achieve rewarding results by taking insurance online. First is by determining areas that can contribute relatively to success, such as digitalizing customer services and reducing operational costs. Improvement can be attained by streamlining the user experience further by digitalizing claims and allowing users to carry out their submissions without having the need to physically visit an agent to solve pressing matters. But more importantly, making decision. With sufficient research and analytics, customer profiles can be established. Apart from that, targeting can be implemented in companies’ marketing strategy to reel in customers even on the earliest stages of consideration. Companies like Tune have already reveled in the success of their digital campaign.
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