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Magnificent Tips on Implementing Smart SEO for Your Website

Nowadays, the most in-demand jobs and people in digital advertising are SEO professionals. I met several digital marketers in Malaysia for SEO related queries and so on, they have very basic problems because they don’t know the power of SEO.

An SEO professional should be in charge of optimising company web pages, designing the search-position strategy in search engines and managing the online advertising campaigns but you will be surprised to know that only few capable persons are doing this in Malaysia, while the rest of them are busy chasing SEM/Dispaly/PPC strategy and they named as performance marketers. They don’t know SEM is not a permanent solution of strategy because digital marketing budget is a tiny part of large company budgets (10% max).

So in this scenario, how will you make maximum profit? Answer: By implementing smart SEO tactics and giving SEO a more integral role in campaigns.

By implementing smart SEO tactics and giving SEO a more integral role in campaigns.

Here’s why:

1. 95% of business decision-makers will not click on an ad. They are looking for solid information first. Being at the top of the results implies that you have the best answer, or have the best solution. You can’t get that authority from paid search.

2. Proving relevance to search engines by creating quality content around high-value keyword phrases, the site can pick up traffic on dozens of related phrases.

3. Paid search does have its place but SEO is just better because it adds real value, and it lasts longer without paying any money.

Define SEO:

• SEO is like a user experience design, seen through the eyes of search engine.

SEO is based on QUART (The 5 Super-Signals) :

1. Quality
2. Uniqueness
3. Authority
4. Relevance
5. Trust

For any 1 or more of the above 5 signals that is weak, it has to be compensated in others.

Now you need to understand the Signals Impact of your pages:

• Canonical tag: Refers to individual web pages that can be loaded from multiple URLs.

• URL parameter: The URL of a web document should ideally be as descriptiveand brief as possible. For example : –““, a user has virtually no idea what the URL might point to.

• Robots.txt and Meta Robots: If you block any URL in robots.txt then the search engine will not crawl these URLs, but it will appear as a URL without any description. In order to exclude individual pages from search engine indices, the no index meta tag is actually superior to robots.txt.

• Internal Links: The optimal structure for a website would look similar to a pyramid (where the big dot on the top is homepage):



• External Link: An external link is a link that points at an external domain.



• Page Title: Optimal Format – Primary Keyword – Secondary Keyword | Brand Name

• H1s, H2s, H3s: H1 should be the most important text on your page. What you see at most times is that you’re using H2 and H3 for listings or other headings on the rest of the page.

• Seeding Content: It is simply the process of starting to spread it into various online locations so that others will both read it and spread it themselves, like: Social media, blog, and so on.

By applying these factors, I received unexpected Google SERP results in just one week for my website This is the power of SEO.


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