Nowadays, the most in-demand jobs and people in digital advertising are SEO professionals. I met several digital marketers in Malaysia for SEO related queries and so on, they have very basic problems because they don’t know the power of SEO.
An SEO professional should be in charge of optimising company web pages, designing the search-position strategy in search engines and managing the online advertising campaigns but you will be surprised to know that only few capable persons are doing this in Malaysia, while the rest of them are busy chasing SEM/Dispaly/PPC strategy and they named as performance marketers. They don’t know SEM is not a permanent solution of strategy because digital marketing budget is a tiny part of large company budgets (10% max).
So in this scenario, how will you make maximum profit? Answer: By implementing smart SEO tactics and giving SEO a more integral role in campaigns.