Car buyers today don’t make an immediate trip to the showroom at the first thought of buying a car anymore. All their research is done at home or on-the-go on the digital platform. Mobile holds a large portion of the buyer’s purchase journey today, with many key moments that occur at each touch point. These moments represent opportunities to capture a new prospect for automotive businesses.
Mobile presence almost represents a universal importance today. It covers many aspects of the digital landscape and is not limited to merely maintaining an ‘online’ status on Facebook. An automotive website that’s designed just to locate dealerships are too narrow and will not win the attention of visitors. Visitors need function, a form of accessibility that can be had at the touch of a button. Car buyers visit automotive websites with the intent of making a purchase. Facilitating this process can help them decide and complete the process of purchasing the car they wanted.
Investing in mobile ads, search ads and videos are just some of the ways to generate leads for automotive businesses.